The mighty fall of a tech giant.

Posted: December 19, 2011 by AB in Its my opinion, I can have it if I like, Lohan, Rant
Tags: , , , , ,

Just 5 short years ago, RIM had it all. Palm had started to lose its luster in the growing Smartphone game, and it seemed like anyone important was holding a Blackberry. This wonderous device could do everything!  It was a handheld personal assistant, capable of managing your schedule, maintaining your emails, browsing the internet, and much more.  When RIM announced the Blackberry Pearl in the Summer of 2006 it set a new standard.  What was known as a device held by corporate honchos, CEO’s and world leaders, was now something that the average consumer could pick up and use for day to day tasks.  The Pearl sported a revamped OS and, “Gasp” a Camera w/flash! It was exciting times for RIM as they all but owned the Smartphone game, accounting for nearly 80% of worldwide data devices being sold.  Blackberry was the device to be had, and many celebrities were photographed using the popular device.

But that was then..this is now.  Today Blackberry devices are out of favor and being passed over by nearly EVERYONE purchasing a smartphone.  Why?  RIM failed to realize the very thing that made them popular in the first place, innovation, was a continuous never-ending process and instead sat back and watched the rest of the field catch up and beat them at a game they owned the rights to.  You want a Browser, Android, Apple, hell even PALM had one that was faster and more useful. You want Apps?  RIM created the market for Apps on a device, years before anyone else, but Android and Apple have them beat, 200,000-1 billion times more.  You want creative designs and captivating marketing..yep, Google and Apple kick Blackberry’s sweet ass.  RIM simply fucked the dog on this one, and unfortunately no rabbit in the hat is going to bring it back. RIM has become PALM.  They just don’t know it yet. Within the next two years I will prophesize that RIM will cease to exist in hardware form. The mighty Canadian company that once held over 30 million global subscribers will inevitably become an App.  An operation that developed and manufactured the entire experience from top to bottom will become something you download on your Iphone or Droid.   Reuters is reporting that RIM may need to ditch the hardware part of the business in order to just survive.

In the end, RIM may fail, and Apple and Google will chew up the market share left behind.  With Palm finished, and Microsoft still clinging to life, you never know what the future will hold.  Personally I have owned/used nearly every type of cellular device in existence, and the one thing I will say is, when there was only one choice, and everyone had a Blackberry, you certainly didn’t have the buyers remorse you have now.  I just recently switched from my 4th Android device to the Iphone, and while there are many similarities, they are very different.  Both seem to offer something the other doesn’t, while also completely failing at the thing the other does well.  The crazy thing is, how much the Iphone and Android devices have changed over the last 3 years, and how little the Blackberry has changed.  For a company trying to dig itself from an early grave, you really need to have a game changer.  One look at Motorola will show how revamping the way you approach new products can take a company from the brink to sudden relevance all over again.

C’mon RIM.  Wow us.  Show your remaining few subscribers that there is still life left in the Blackberry tank.  Develop a product that is familiar, yet completely different from anything we have ever seen.  Create something that is smooth, fast, sexy and useful while never-resting to perfect it.

Oh wait…thats what Apple does.  Every 6 months.

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